These boards were specifically designed for two cross-read boards on Roswell Road to promote the Atlanta Open. A tennis player on one board hits a ball to a player on the board across the street.
Louisiana Hot Sauce
Louisiana Hot Sauce stands out from it’s competitors by adding flavor to anything you put it on without overpowering a meal. Simply put, it compliments everything. To play on that idea, these designs show a bottle of a Louisiana Hot Sauce with a series of compliments for things you might not expect, like a gray t-shirt or a gap in your teeth. The hot sauce literally compliments everything, from the random to the obvious.
This logo and identity system were designed for a conference on Analysis, Simulation and Systems Engineering Software Strategies. Previous logos had been busy and hard to read, so these aim to simplify the name and establish a clear brand. A stamp logo was created for the 2017 summit.
This is a collection of logos I have worked on for various clients.
These concepts were developed as a branding campaign for Reformation Brewery. Each of Reformation's beers is extensively branded, with a color, intention, and life moment attached to them. These designs reflect the simplicity and boldness of the current Reformation brand, with bold backgrounds and simple messages representing each of the beers.
This first design focus on one of the key benefits of charter planes...time savings. The board has a plane propeller in the middle, with clock markings around it, visually representing the time you will save by chartering a plane instead of going through the typical hassle of the airport. Rather than being forced to plan around difficult travel logistics, with EPPS you can travel when and how it works for you.
The second part of the campaign highlights the benefits of charter flights by comparing the inconveniences of regular travel with the ease of a flight with EPPS Aviation. Simple, short taglines quickly bring to mind these differences and encourage viewers to take advantage of the benefits of charter travel for both business and pleasure.
The Big Ketch
This design was created for a seafood restaurant with a board located directly behind their building. Taking advantage of the proximity, I designed a board with a fisherman energetically reeling his fishing pole, and a 3D inflatable fish was installed on the roof of the building, emerging as if being reeled in by the man on the board. The ad didn't even need a logo. Everyone who saw it instantly knew that The Big Ketch was responsible for the 12 foot fish on the roof. This design received a bronze ADDY Award in Atlanta for 2015.
The second stage of the campaign shows the same red grouper, but this time the fisherman is showing off his catch and holding out the huge fish for everyone to see. This concept could be extended to social media, encouraging customers to share photos of their own "big ketch."
HUX is a scheduling service that connects you with house cleaners and other professionals. These designs aim to let people know in a simple, familiar way that HUX is here to help deal with their messy house and the house hold tasks they have trouble finding time for.
The goal was to appeal to “millenial moms”and a customer base that prefers to interact digitally, and to reinforces the convenience and ease of setting up an appointment. Three different settings add variety to the campaign and could be extended to emphasize different services as HUX expands.
This was a rebranding project for Bumbleberry, a small yarn and gift boutique in Clarkesville, Georgia. The new logo and brand needed to appeal to the wide age range the store caters to, as well as it's combination of products. The new brand aims to be friendly and whimsical while also appearing sophisticated and well crafted, much like the items sold in the store.
These designs promote a call for submissions for ArtPop, a non-profit initiative that posts local artists' work on open billboard space.
This was as a PSA campaign designed to encourage younger generations to vote. So many of the most outspoken about politics are people we don't trust to make decisions for us. This campaign encourages viewers to make sure their own voice is heard among the others they may not agree with.
These designs aim to promote The Palms Casino and The Palms Too Restaurant. A simple logo was created for the billboard to keep the name, which was lacking awareness, legible and clear, with variations for the two different businesses.
Make It Pop
This was an internal illustration project, with the goal of illustrating a commonly heard phrase for designers in a unique way. The assignment also required that the design be in the style of French Paper promotional illustrations.
This series aims to raise awareness about the different services Estes offers. They are well respceted and well known in the community as experts in HVAC, but need to let more people know they offer services in plumbing, electrical, and insulation. They also need some bold and memorable imagery to help them stand out from competitors and get some new attention in the marketplace.
UFC Gym needed a series of advertisements that demonstrate their fitness offerings for women, negating ideas that the gym is geared towards men and encouraging women to join a fitness center that makes them feel strong and empowered. These designs were named as finalists in the 2015 OBIE Awards.