This was a rebranding project for Bumbleberry, a small yarn and gift boutique in Clarkesville, Georgia. The new logo and brand needed to appeal to the wide age range the store caters to, as well as it's combination of products. The new brand aims to be friendly and whimsical while also appearing sophisticated and well crafted, much like the items sold in the store.
These designs promote a call for submissions for ArtPop, a non-profit initiative that posts local artists' work on open billboard space.
The goal for these ads was to capture Carbo Insurance’s real and personal commitment to their customers, as well as the fact that they have survived Katrina and plenty else to keep providing the support people need. There are plenty of impersonal and cluttered ads out there encouraging people to spend money, but Carbo had a more meaningful story to tell. Put very simply, “when you were struggling, we were there.” And, implicity, they are still there, providing the protection people are looking for. I wanted to keep the designs classic and professional, just like the business, and focus on a simple and powerful message that would be easy to read and understand quickly. Water damaged paper and drops of water hint subtly at Katrina, and flooding in general, while still keeping the message positive, but the board is mostly focused on the simple tagline and a clear logo.
This concept lends itself extremely well to a series of boards, emphasizing that Carbo is there for their customers through disaster, loss, rebuilding and recovery.
Red Brick Brewery
This campaign was created using the existing branding for Red Brick Brewery. I used elements of their current brand to put together a series of ads that would be successful as outdoor advertising.
This project began as an effort to help refine a new juice brand, and has continued with signage and marketing projects. While they had an existing logo, I made some edits to help make it more legible and consistent throughout their branding. I helped develop a look for the inside of the store and marketing materials associated with the brand.
These designs were created to promote a new brewery focused on hard sodas. The designs aim to highlight the vibrant flavor in each variety as well as promote the brand's fun and approachable personality.
Stars and Strikes
This series of outdoor ads was created for Stars and Strikes, an entertainment center featuring bowling, arcade games, go-karts, laser tag, and other activities for both adults and children. Targeted ads were needed to reach an older audience interested in the cocktail and nightlife aspect of the venue, as well as ads focused on the birthday party offerings for children.
UFC Gym needed a series of advertisements that demonstrate their fitness offerings for women, negating ideas that the gym is geared towards men and encouraging women to join a fitness center that makes them feel strong and empowered. These designs were named as finalists in the 2015 OBIE Awards.
This design was created for a seafood restaurant with a board located directly behind their building. Taking advantage of the proximity, I designed a board with a fisherman energetically reeling his fishing pole, and a 3D inflatable fish was installed on the roof of the building, emerging as if being reeled in by the man on the board. The ad didn't even need a logo. Everyone who saw it instantly knew that Big Ketch was responsible for the 12 foot fish on the roof. This design received a bronze ADDY Award in Atlanta for 2015.
The Sport Jerks
These designs promote a new talk radio show, "The Sport Jerks." I created the logo and layouts to highlight their no-nonsense, in your face style.
Calvin Smith Law
It's hard to drive anywhere without seeing a billboard for a lawyer, and most of them are essentially the same. This design aims to stand out from the familiar look of the boards with stiff photos and "Accident?" by showing Calvin Smith as a strong and powerful figure in a movie poster type setting.
This was proposed as a PSA to encourage younger generations to vote. So many of the most outspoken about politics are people we don't trust to make decisions for us. This campaign encourages viewers to make sure their own voice is heard among the others they may not agree with.