The goal of this project was to create a cloud sharing app for saving and organizing recipes. I developed the research, application flow and wireframes, as well as the logo, branding, and high fidelity mockups.
Recipe Box is a digital space to save and share things that have been cherished and shared for centuries: the recipes for the foods we love.
The branding is meant to reflect that history by using elements that have a vintage feel, like rustic photos with antique dishware and a friendly typeface that fits well with the community focused functioning.
At the same time, the branding is intentionally fresh, light, and inviting. It should reflect a comfortable, collaborative environment where we can share one of the most natural and organic parts of our lives, but in a modern, sophisticated, and reliable way.
This was a self promo created for Outfront Media to highlight their full motion screens in the New York subway stations.
This is a campaign created for the Boy Scouts to encourage new memberships.
I created this campaign for the Memphis Zoo to highlight some of their most popular animal exhibits and boost attendance.
I created these designs for Gypsy Kitchen, a Spanish restaurant in Buckhead, Atlanta, and one of their sister restaurants, The Southern Gentleman.
Louisiana Hot Sauce
Louisiana Hot Sauce stands out from it’s competitors by adding flavor to anything you put it on without overpowering a meal. Simply put, it compliments everything. To play on that idea, these designs show a bottle of a Louisiana Hot Sauce with a series of compliments for things you might not expect, like a gray t-shirt or a gap in your teeth. The hot sauce literally compliments everything, from the random to the obvious.
The Big Ketch
This design was created for a seafood restaurant with a board located directly behind their building. Taking advantage of the proximity, I designed a board with a fisherman reeling in a 3D inflatable fish from the roof of the building. With the restaurant signage close by, the ad didn't even need a logo. This design received a bronze ADDY Award in Atlanta for 2015.
The second stage of the campaign shows the same red grouper, but this time the fisherman is showing off his catch and holding out the huge fish for everyone to see. This concept was extended to social media, encouraging customers to share photos of their own "big ketch." Postcards and coasters handed out in the restaurant further promoted the contest and gave examples of the different creative directions you could take for your submission.
The goal of this campaign was to highlight the players of the Atlanta Dream and the leadership roles they play in the community.
BB&T Atlanta Open
These boards were specifically designed for two cross-read boards on Roswell Road to promote the Atlanta Open. A tennis player on one board hits a ball to a player on the board across the street.
This is a collection of logos I have worked on for various clients.
This logo and identity system were designed for a conference on Analysis, Simulation and Systems Engineering Software Strategies. Previous logos had been busy and hard to read, so these aim to simplify the name and establish a clear brand. A stamp logo was created for the 2017 summit.
This first design focus on one of the key benefits of charter planes...time savings. The board has a plane propeller in the middle, with clock markings around it, visually representing the time you will save by chartering a plane instead of going through the typical hassle of the airport. Rather than being forced to plan around difficult travel logistics, with EPPS you can travel when and how it works for you.
The second part of the campaign highlights the benefits of charter flights by comparing the inconveniences of regular travel with the ease of a flight with EPPS Aviation. Simple, short taglines quickly bring to mind these differences and encourage viewers to take advantage of the benefits of charter travel for both business and pleasure.
These concepts were developed as a branding campaign for Reformation Brewery. Each of Reformation's beers is extensively branded, with a color, intention, and life moment attached to them. These designs reflect the simplicity and boldness of the current Reformation brand, with bold backgrounds and simple messages representing each of the beers.
HUX is a scheduling service that connects you with house cleaners and other professionals. These designs aim to let people know in a simple, familiar way that HUX is here to help deal with their messy house and the house hold tasks they have trouble finding time for.
The goal was to appeal to “millenial moms”and a customer base that prefers to interact digitally, and to reinforces the convenience and ease of setting up an appointment. Three different settings add variety to the campaign and could be extended to emphasize different services as HUX expands.
This was a rebranding project for Bumbleberry, a small yarn and gift boutique in Clarkesville, Georgia. The new logo and brand needed to appeal to the wide age range the store caters to, as well as it's combination of products. The new brand aims to be friendly and whimsical while also appearing sophisticated and well crafted, much like the items sold in the store.
These designs promote a call for submissions for ArtPop, a non-profit initiative that posts local artists' work on open billboard space.